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BMW Mocks i3 Confusion in Super Bowl Ad

by Kenny Hoeschen

Is the all-electric BMW i3 really that confounding to U.S. consumers? BMW seems to think so and will be debuting a new ad for the eco-friendly vehicle during Super Bowl XLIX (why are we still using Roman numerals for this?).

Apparently, way back in the early days of the Information Superhighway,┬áKatie Couric and Bryant Gumbel had a discussion on the Today Show trying to figure out what the Internet was and what that “@” symbol is in email addresses.

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Now, 20 something years later and Katie and Bryant are equally as confused by the carbon fiber and plastic, electric-powered, BMW i3. Thankfully, Alison is again able to come to the rescue.

bmw_i3_super_bowl_ad_2zoom in

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