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Ram Macho Power Wagon Makes Your Truck More Macho?

by Chad Kirchner
Ram Macho Power Wagon Makes Your Truck More Macho?zoom in

One of the concepts at this year’s Speciality Equipment Market Association (SEMA) show is a concept from Ram Trucks. It’s called the Ram Macho Power Wagon. Apparently it’s for people who don’t think that the Power Wagon is already macho enough?

Adaptability is showcased in the 6-ft. x 4-in. bed of the Ram Macho Power Wagon, where a Mopar concept Satin Black accessory sliding RamRack securely stores toys to fit a variety of lifestyles.zoom in

Before you roll your eyes at the name, it’s important to remember a few things about Ram and the rest of the FCA vehicles. They’re big on heritage, with names like “Scat Pack” being based on classics from their lineup. The Macho Power Wagon was a trim level in the 1970s on the Power Wagon, and they’re bringing that moniker back for their SEMA concept. One thing is for certain, the add-ons for the concept Macho Power Wagon do add to the truck’s versatility.

The Macho Power Wagon receives a four-inch lift and 37-inch Nitto Trail Grappler MT tires. The tires are attached to special 18-inch beadlock wheels that are colored Macho Orange to match the paint scheme. A satin black hood offsets the orange. Of course, being a Power Wagon means it does come with a winch (as they all do from the factory).

The concept, aggressive hood of the Ram Macho Power Wagon.zoom in

Like all other SEMA concepts from Ram, they raided the Mopar parts bin for a cold air intake, and black-powder coated Mopar exhaust tips stylize the rear. Off-road LED lighting is used to help brighten up the night.

Inside, the Macho Mango color is carried over to various trim pieces, the infotainment bezel, HVAC controls and more.

The Mopar concept sliding RamRack of the Ram Macho Power Wagon is adjustable and designed to neatly slide up and stow under the cab’s sail panel when not in use.zoom in

The main thing about the Macho Power Wagon is the RamRack that resembles a wing. It’s adjustable and can be used to carry various toys outdoors. While it’s only a concept at this point, I’m sure some people could definitely use it.

The Macho Mango exterior color of the Ram Macho Power Wagon also brightens the interior, accenting the steering wheel Ram logo and the trim on the gauges, HVAC, infotainment center and side door panels.zoom in

Like many SEMA concepts, this truck won’t see production. However, the aftermarket might come through and make some of these parts available for you to build you own version of the truck.

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