EU Visitor Notice: This Website Uses Cookies

This website uses cookies to improve user experience, to provide analytical data to better serve our visitors, and to serve advertising to fund our operations. By using our website you consent to all cookies in accordance with our Privacy & Cookie Policy.

Your preference will be saved for 90 days, or until you clear your browser cookies.

Learn More

iQ Font: A Typeface Created by Driving a Car

by Kenny Hoeschen

Toyota asked two typographers to design a font using a Toyota car. The idea was to track the motions of the vehicle using overhead cameras and custom software to create the font. The typographers, Pierre and Damien, chose to work with driver Stef van Campenhoudt and interactive artist Zachary Lieberman, who created the custom tracking software.

We’re not sure if you’d use the resulting font on your resume, but you can download the final product here and try it for yourself.

iq_font_2zoom in

iq_font_3zoom in

iq_font_1zoom in

Home | About | Suggest | Contact | Team | Links | Privacy | Disclosure © 2013-2017 Awesomer Media

Awesome Stuff: The Awesomer | Gadgets, Games + Gizmos: Technabob