Mobil’s Morbid Safety Ad from the 1960s

by Kenny Hoeschen

Mobil obviously took road safety very seriously back in the 1960s, as shown in this rather morbid auto safety ad in which they drop a car off the roof of a 10-story building to demonstrate what a crash is like at 60 mph. According to the helpful comments on YouTube, we’re looking at a 1958 Studebaker Lark coming to its untimely demise.

Still, this Mobil ad is like watching the Von Trapps sing Do-Re-Mi compared to the road safety ads in Australia. Have a look at the montage below from the past 20 years of ads from Victoria’s┬áTransport Accident Commission:

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