Unboxing the All-New 2015 Audi A3

Nissan famously delivered a Nissan Versa Note to Madison, Wisconsin via an Amazon cardboard box. Now Audi Canada does its take on the meme with an “unboxing” video for the all-new 2015 Audi A3. Everyone enjoys that feeling when a package you’ve been waiting for finally arrives and you first open the box to reveal the goods.

In this case, the A3 arrives in Canada in a red shipping container with an Audi emblem inside. After the A3 magically rolls down the ramp, we get a true “car nerd” walk-through of the vehicle, much like a true tech unboxing video, with the installation of drivers and a review of the boot sequence and storage capacity. If only there were some plastic film to peel off the exterior, the unboxing joy would be complete.