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From the Vaults: 1980s LADA Car Commercial

by Paul Strauss

Russia’s “classic” LADA cars have a reputation for poor build quality, bad performance, terrible handling, and a complete lack of safety for occupants. But that doesn’t mean their marketing department didn’t try to convince unsuspecting buyers that the cars were brilliant, taking anything you could dish out. In this UK commercial from the 1980s, LADA touts their vehicle’s durability, “extra thick skin,” and how the cars were “built to survive.”

We find the whole idea laughable, and we’re wondering how many parts fell off the cars when they were shooting this commercial.

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