From the Vaults: See the USA in Your Chevrolet

Back in the 1950s and 60s, entertainer Dinah Shore was one of Chevrolet’s top spokespeople, so it only made sense that they asked her to sing a song for to promote the brand. Here’s a clip of Ms. Shore introducing the brand new 1953 Chevrolet, singing the song that would become a classic automotive jingle for years to come.

Many years later, song would later be brought back to life by the cast of GLEE, but their version pales in comparison to the original.

Here are the complete lyrics, in case you’d like to sing along…

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America’s the greatest land of all

On a highway, or a road along the levee
Performance is sweeter
Nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

(Travelin’ east, Travelin’ west)
(Wherever you go Chevy service is best)
(Southward or north, near place or far)
(There’s a Chevrolet dealer for your Chevrolet car)

See the USA in your Chevrolet
The Rockies way out West are calling you
Drive your Chevrolet through the USA
Where fields of gold and wheat pass in review

Whether travlin’ light or with a load that’s heavy
Performance is sweeter
Nothing can beat her
Life is completer in a Chevy

So make a date today to see the USA
And see it in your Chevrolet

And if you’re feeling really nostalgic, you can watch the entire Dinah Shore Chevrolet special, A Great New Star below: