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From the Vaults: AMC Pacer Commercials

by Paul Strauss

The reputation of the AMC Pacer certainly precedes itself. But the late 1970s bubble-shaped car certainly has its fans too, if nothing else but for its kitsch factor. Or it’s appearance in Wayne’s World. Whether you love or hate the Pacer, there’s no question that it’s an iconic part of automotive history.

Through this series of commercials from 1975 and 1976, we’re introduced to “the first wide small car.” With the Pacer measuring in at 77 inches wide it still is dramatically wider than all other small cars made since its time. To put it in perspective, the Pacer is about an inch wider than a Ford Flex.

Our favorite commercial is the one where they prove how wide it was by driving a Chevy Nova inside of its body shell.

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