Toyota Urban Utility (U2) Concept Car

 |  September 11, 2014

by Kenny Hoeschen

Toyota’s Urban Utility (U2) Concept was revealed at a private panel discussion hosted by Make: magazine in San Francisco. With a nod to the do-it-yourself maker world, the vehicle is designed to address the needs of the urban, entrepreneurial demographic, which was done with input from Maker Faire participants and through Toyota’s own internal research.


Developed by Toyota’s Calty Design Research in Newport Beach, California, the U2 features an open architecture, including a roof that can be rolled back, a fold-down tailgate that transforms into a ramp, and a customizable interior with a versatile rail system. The vehicle’s boxlike design reflects its utilitarian focus, which Toyota has some fun with by including circular door handles and slightly chunky vehicle proportions. Seems to me all they left out is the bearded guy behind the wheel with a load of locally-sourced, artisanal goodies in the back.

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