Jeep Chief Concept Pays Tribute to the Cherokee SUV

by Lambert Varias

Jeep recently unveiled seven concept cars to show off its Mopar and Jeep Performance Parts. One of the cars unveiled is the Chief, a laidback throwback to Jeep’s Cherokee. Based on a Wrangler Unlimited, the Chief has a 3.6L Pentastar V6 engine, a custom razor grill, chrome bumpers and retro 17″ wheels. Its Jeep Performance Parts include a 2″ lift kit, Fox shock absorbers and Dana 44 axles.

A closer look reveals the concept car’s west coast beach vibe. It has an ocean blue paint job, rosewood slats in the cargo area, floral patterns on its seats and a Tiki idol as its shifter handle. It’s also peppered with ’70s style stickers, including a badge of approval from Magnum P.I.’s Thomas Magnum. The Chief and the rest of Jeep’s new concept cars will join the company’s 49th Easter Safari in Moab, Utah from 3/28 to 4/5.

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