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This Volkswagen Leasing Ad Is Terrifying

by Stirling Matheson

What one thing makes people want to lease a car more than anything else? No, even more than an inflatable gorilla… even more than an inflatable dancing tube man… yes, that. Grown men in low budget cat costumes/unitards crouching on dressers and pawing at things.

Apparently, VW thinks these disturbing, Lovecraftian images of frolicking furries and¬†Cats auditioners who were cut upon entering the studio are what make people think “$159/month for a Jetta¬†does sound pretty good.”

Seriously though, this is weird. How would you advertise VW leases?

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