What’s in the Cards for the Future of BMW M Cars?
bmw | bmw m | October 23, 2016
“An M car is about motorsports,” says BMW M CEO Frank Van Meel. “It is about emotion, not only the way it looks but also the character of the car. Also, more technically, that it’s got a lot of precision, agility and dynamics, the key issues for an M vehicle. To bring it to a very focused point, it’s the ultimate, ultimate driving machine.”
Van Meel sat down with /DRIVE to discuss the M series. So what does the future of M hold? “It’s important that it keeps its character. It’s not so much about the specific technology. It’s about the character of the car. The technology has to fit to the overall vehicle character to fulfill this purpose… M will stay the M.”
Check out the video to learn more about the Van Meel’s views of the past and future of M, from the famous image of Hans-Joachim Stuck in the BMW 3.0 CSL catching air during the 1974 Nürburgring to how autonomous driving will fit into the evolving character of “the strongest letter in the world.”