Ford Makes Dealership Remove Mach-E Market AdjustmentMarch 11th, 2021
When it comes time to buy a new car, many people dread the act. Automotive dealerships don’t exactly have a sterling reputation, and combine that with the fact that pretty much any popular car ends up with a so-called “market adjustment,” and the shopping experience gets sour quickly. I certainly learned this personally back in 2012 and buying a new Boss 302 Mustang and being forced to pay over MSRP despite having purchased four other cars from the same dealership. It was the last Ford product I purchased, thanks largely to the sour taste left in my mouth.
It’s not only Mustangs that see market adjustments. Ford’s popular Mach-E is also being marked up by price-gouging dealerships looking to capitalize on the electric vehicle’s popularity. Reports indicate some dealerships sitting on Mach-E with as much as $15,000 market adjustments tacked on. Recently, Twitter users went crazy when someone posted a picture of an Illinois dealership tacking $10,000 onto the sticker price of a First Edition Premium Mach-E.
Why Shoppers Hate Car Dealers # 4,522.
A Ford dealer in Illinois has this Mustang Mach-E #EV on their showroom floor. It's 1st Edition Premium, no extended range, mfr Oct-2020, $10K markup. Shopper was allowed to sit in it, NOT to have a test drive.
How long it will sit unsold? pic.twitter.com/2OuWrprXBS
— John Voelcker WEARS A MASK (@johnvoelcker) March 9, 2021
To add insult to injury, the report also claims that the dealership wouldn’t allow anyone interested in buying the vehicle to test drive it. Ford Product Communications Manager Mike Levine later tweeted that the markup had been removed from that particular Mach-E.
Ford and other automakers could go along way towards making customers happier by forcing dealers to sell these cars at no more than the sticker price. Price gouging sends customers to other brands and should be stopped. In my case, after a string of ten Ford models and being asked to pay a market adjustment, my next new car was a Jeep.