MINI Hitches a Ride on a Looking Glass Bus
advertising | buses | mini | new york

No passengers are allowed on the MINI “Looking Glass” bus. It’s made for looky-loos only. The yellow double-decker bus making rounds in New York City this month is a rolling showroom for an actual 2020 MINI Convertible – visible through two large panes of glass. The petite Zesty Yellow ragtop is situated between images of two SUVs to demonstrate the message on the side of the bus: “Who says you can’t find parking in NYC.”
For MINI fans in the other 49 states, the MY 2022 MINI Hardtop 2 Door will be available for viewing via a new augmented-reality integration (yes, yet another one – MINI keeps doubling down on its obsession with AR) with Google.