Augmented Reality

With the F-150 being the most popular pickup in the country, Ford has a lot riding on getting people to adopt its new electric Lightning truck. To this end, Ford teamed up with Google to develop a new augmented reality app to help educate consumers about the electric pickup’s features and benefits.

Now that I’ve nailed down the Weird Headline of the Day Award (assuming Florida doesn’t have another drug-assisted, naked rampage of some sort), I can move on to the real content of this article. Mini’s newest concept isn’t a car, it’s a pair of augmented reality goggles that look like something Stirling Moss would have worn if he had raced battle-zeppelins instead of cars.