Augmented Reality

Ford F-150 Lightning: Strike Anywhere AR Teaches Buyers About the Electric Truck

Ford F-150 Lightning: Strike Anywhere AR Teaches Buyers About the Electric Truck
With the F-150 being the most popular pickup in the country, Ford has a lot riding on getting people to adopt its new electric Lightning truck. To this end, Ford teamed up with Google to develop a new augmented reality app to help educate consumers about the electric pickup’s features and benefits.
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Mini’s Augmented Reality Steampunk Cosplay Eyewear

Mini’s Augmented Reality Steampunk Cosplay Eyewear
Now that I’ve nailed down the Weird Headline of the Day Award (assuming Florida doesn’t have another┬ádrug-assisted,┬ánaked rampage of some sort), I can move on to the real content of this article. Mini’s newest concept isn’t a car, it’s a pair of augmented reality goggles that look like something Stirling Moss would have worn if he had raced battle-zeppelins instead of cars.
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