LYNK & CO

LYNK & CO, a new subsidiary of Volvo-owning Geely, is ready to launch in Europe after a successful introduction in China. The vehicle they’re bringing to market first in Europe will be the 02 crossover recently revealed in Amsterdam.…

While surely not impossible, it is quite difficult to launch a new global car brand in this day and age. The cost of entry is tremendous and there are established brand loyalties that go generations deep.…