Ford Chops Mustang Mach-E Pricing to Remain CompetitiveOctober 2nd, 2020
The EV market is highly competitive, and with the exception of maybe Tesla, buyers choose less expensive configurations since EVs currently tend to cost more than traditional automobiles. A new dealer document has leaked that shows as of September 29, Ford has reduced the price on the Mach-E range. The document states that the company was adjusting pricing to remain “fully competitive” in a segment that was seeing “dynamic price changes.”
The price reductions vary depending on the model but can be as much as $3,000 off the previous sticker price. Ford is reducing sticker prices on all Premium models by $3,000, CA Route 1 models are reduced by $2,000, and Select and First Edition models are reduced by $1,000.
Not counting the $1,100 destination charge, pricing now starts at $42,895 for the Select RWD Mach-E, which is the least expensive model in the lineup. The Select AWD starts at $45,595, the CA Route 1 RWD starts at $49,800, and the First Edition starts at $58,300.
The Premium RWD starts at $47,000 and the Premium AWD starts at $49,700. With the significant price reductions on some of the higher-level models, Ford is allowing anyone with a confirmed reservation to change their order in light of the new pricing.