MINI: Chain Reaction


Written by Paul Strauss | April 1, 2014

This ad spot for the latest MINI transformed countless numbers of their diminutive cars into larger-than-life dominoes in a parking garage. The commercial cleverly uses the effect to show off the evolution of the MINI since it first debuted in 1959.

While much of the commercial was done with CGI, some practical effects were used as shown in the behind the scenes video below:

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