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From the Vaults: Chrysler Cordoba Commercial

by Paul Strauss

Say it with us now… “Corrrrrr-doh-ba.” Now “Soft Corinthian leather.” Yes, if you’re old enough to remember this classic 1975 car commercial starring none other than Ricardo Montalban, you know exactly what we’re talking about. While the Chrysler Cordoba was truly an unspectacular “luxury” car, it didn’t matter. The smooth and intoxicating┬ávoice of Mr. Roarke would make you run down to the dealership and buy one anyhow.

In fact, Montalban’s representation of the Cordoba was so successful, that he remained the spokesperson for the car for its entire eight year lifespan.

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