2021 Ford Bronco Configurator Shows Off Colors and Pricing

Ford has confirmed that the all-new Bronco and Bronco Sport configurator is now live. The website, which can be accessed here, offers pricing details for all versions of the Bronco and Bronco Sport that are being made for its first-year production. Keep in mind that the First Edition Bronco is already completely reserved.

Ford says that over 190,000 people have reserved a Bronco as of this writing, and reports say that it could be 2022 before some buyers get their vehicles. With demand so high, we’re also expecting dealer markups to be tacked on, and it’s worth noting that the base prices listed on the configurator likely don’t include the destination and handling charge.

The cheapest Bronco you can get is the two-door base version starting at $28,500. The four-door base version it is $33,200. Aside from the First Edition, the most expensive version still available will be the four-door Wildtrak priced at $49,475. There are many colors to choose from, including subtle shades and bright colors meant to remind buyers of the first-generation Bronco that debuted in 1966. Anyone like me who was hoping for a base four-door Bronco with nothing but the Sasquatch Package, you can do that, but the package still adds $5,000 to the sticker price.

The Bronco Sport starts at $26,600, with the Badlands and First Edition topping out at $32,660 and $38,160 respectively.