Aftermarket

For Ford, the Bronco name is more than just the SUVs the automaker has recently unveiled. The automaker says that Bronco is the all-new outdoor brand of all of its 4×4 “Built Wild” vehicles. As part of its roll-out, Ford is collaborating with leading off-road aftermarket companies to expand parts and accessories for the Bronco and Bronco Sport SUVs.

Autonomous vehicle tech is coming no matter how you feel your car doing the driving instead of you. Last year, we talked about Cruise Automation and its aftermarket RP-1 Highway Autopilot system that will keep your car in the lane and safely behind traffic without you having to do it.