Custom Ford Broncos and Accessories Headed to Moab

For Ford, the Bronco name is more than just the SUVs the automaker has recently unveiled. The automaker says that Bronco is the all-new outdoor brand of all of its 4×4 “Built Wild” vehicles. As part of its roll-out, Ford is collaborating with leading off-road aftermarket companies to expand parts and accessories for the Bronco and Bronco Sport SUVs.

The tie-up will feature custom vehicles from RTR Vehicles, ARB 4×4 Accessories, and 4 Wheel Parts. All three companies will show off customized Bronco vehicles at the 2021 Easter Safari in Moab, Utah. Also on display will be a range of accessories and performance parts, including suspension upgrades, lift kits, driveline components, body components, custom wheels, and an extensive camping and off-road accessories line.

RTR Vehicles will show off a custom Bronco four-door SUV featuring lots of custom accessories and 35-inch tires. ARB will also be showing off Bronco two and four-door models with airbag-compliant custom front and rear bumpers, rock sliders, and more. 4 Wheel Parts will be showing off a customized SUV with a mix of components it will offer fitted with 37-inch tires.