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Volvo Trucks Live Test Stunt Series

by Paul Strauss

We can’t think of any vehicle less thrilling than a Volvo industrial truck. Volvo Trucks recognized this marketing challenge and decided to do something about it. In order to get people excited about these otherwise solid but boring utilitarian vehicles, they set out to create a series of stunts involving their trucks to show off various attributes of the vehicles.

The first clip, shown above, was released over a year ago. It features highline champ Faith Dickey in a death-defying feat walking a slackline between two moving Volvo trucks. As the series progressed, they created videos to show off the stability, strength, ground-clearance and other attributes of their trucks. Along the way, they let a hamster drive a truck, got chased by a herd of bulls, and let their CEO hang out, among other things.

The series recently culminated in an amazing stunt where Jean-Claude Van Damme straddled between a pair of trucks using only the strength of his legs, while the trucks drove in sync, backwards down a runway.

Check out the rest of the Volvo Trucks stunt series videos below:


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