Bmw M

To bias myself here, I abhor seemingly random letters and numbers for car names in general. I believe the average consumer finds them confusing. It’s a trend that plagues the luxury car industry. Let’s just all agree to go back to calling cars by actual names already.

“An M car is about motorsports,” says BMW M CEO Frank Van Meel. “It is about emotion, not only the way it looks but also the character of the car. Also, more technically, that it’s got a lot of precision, agility and dynamics, the key issues for an M vehicle.

The first time I ever drove a BMW M car at the track was a bit of a revelation for me. I never really liked BMW until that spin around the track in a late model M3 with a V8 and flappy paddle gearbox.