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Land Rover Discovery Pedal Car Costs More than a Real 4×4

by Shane McGlaun
Land Rover Discovery Pedal Car Costs More than a Real 4×4zoom in

I think you only need to look as far as the new Land Rover Evoque convertible to see that the company has a bit of a crazy streak. Another unusual product to surface from Land Rover recently is this Defender pedal car. Yes a pedal car, as in kid’s toy, but this is a very, very high-end toy.

The Defender Pedal car sells for £10,000 (~$15,000 USD); you could buy a nice used 4×4 for that price. Clearly, this is aimed at wooing posh children to the Land Rover brand before they can even drive.

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It is designed to look like the soon to be retired Defender SUV, and comes in Loire Blue, the same color available on full-size Defenders. The pedal car is hand built in the UK with a rolled-edge aluminum frame. Each is individually numbered and has a personalized numberplate. The pedal mechanism allows the car to be driven forward and in reverse and it has off-road tires and a parking brake.

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The toy off-roader is described as a concept, but it will go into production with deliveries by spring 2016.

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