Chevrolet Silverado HD Gets Carhartt Treatment for SEMA

When it comes to clothing and jackets for work, the Carhartt brand is one of the best and biggest brands in the industry. Chevy has a cool new truck concept that will be on display at SEMA 2016 that has some of that rugged style that Carhartt is famous for. The Silverado 2500HD Carhartt Concept has a black interior with duck brown Carhartt garment fabric for the seats, door inserts, and armrests that the brand is famous for.

The seats have the Carhartt logo laser-etched onto the headrests and the door trim is in antique nickel. Chevy also used the Carhartt fabric to create a tonneau cover for the truck. Power comes from the new 2500HD 6.6L turbo diesel making 445hp and a crazy 910 lb-ft. of torque.

https://www.youtube.com/watch?v=aA2dJnAjBok

The truck is also outfitted with a variety of off-the-shelf Chevy accessories as well. I think this is a concept that could easily be put into production, and would be very appealing to the Silverado target market.