February 6, 2014
Audi’s Unique “Countdown Cube” Test Drive Program
Audi is trying a one-of-a-kind marketing technique to introduce their latest A8 sedan to their most valued customers. What they’ve been doing in some European countries is delivering a mysterious black cube to those potential buyers that, when activated by pushing a “Start/Stop” button, begins a countdown to delivery of a new A8 for a 24-hour test drive.…
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